NYX Cycle + Fitness

One studio day on a white cyc in Chandler: the bikes brought in, LEDs cued live from a screen, variety from light, framing, angles and focal lengths. The opening shot — riders walk into frame silhouetted, mount the bikes, and the lights fade up.

The campaign launched their first studio; they have since opened a second. Alongside the ad: two behind-the-scenes cuts and a compilation for every instructor's bio page.

“One commercial for the brand launch — an ad-driven film that drove pre-orders and pre-bookings for the studio.”— Aaron Daniels