Reasons to Rent
A UTV rental company north of Phoenix: the ride in the desert, filmed every month for six months — the way it feels from behind the wheel.
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New River rents an experience more than a machine: a RZR, open desert, the trail and the dust in front of you. The rental film walks a first-timer through why to book, with their regional director; the family ride-day film is one full day in the desert, start to finish.
Chase cam on foot, an FPV line flown by the director, riders shot the way a rider would want to be shot. The reels came out of the same days.
“Six months in, they stopped briefing me and started handing me the keys.”— Aaron Daniels
6 films · tap to play above
The work
Behind the scenes · photos
On set
Arizona · worldwide