About us · Arizona · worldwide

Cinematic quality
at the speed of light.

APEX Video Lab was built to solve one problem: keeping film-grade quality while producing at the volume brands now need. Efficient workflows let one team plan, shoot and finish brand films, testimonials, commercials, docuseries and event coverage for medical, legal, athletic and entrepreneurial brands — without the quality dropping as the work scales. When a client wants it, we run the system that turns one production into presence on every platform.

The architect

Aaron Daniels

His first films were sports highlights. In 2008, a camcorder highlight tape he cut himself earned him a football scholarship. Then came a finance degree, a career working in investments, and a studio he built in his basement in St. Louis. Arizona, after 2020, turned a camera into a company.

He built a video department from nothing inside Arizona's top hospitality agency, directed a Billboard-charting music video featuring Grammy winner Mark Kibble of Take 6 on his own time, and then said yes when a medical aesthetics practice asked if he could make a television show. Ten episodes, a crew eager to learn, a year of production and post — and somewhere in the middle, the company got its name.

Today he directs every APEX production and heads post-production. The system that carries one shoot into content for every platform was researched inside that agency, re-coined as APEX, ANCHOR and AUTHORITY, and has run on every account since.