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Beyond Beauty

A ten-episode television show for a medical aesthetics practice: treatments, testimonials and the life around the clinic, cut as a broadcast series.

Rouge & Wright Medical AestheticsPhoenix, Arizona2023 – 2024
Tasha and Merrill of Rouge & Wright, from the Beyond Beauty photoshoot
Now playing · The show introOpen in a new tab ↗

It started with a spec shoot. The sizzle was the first thing we filmed, in September 2023, and it sold the show. Then a week of treatments and client testimonials, then lifestyle: the anniversary party, gala prep, MMA training with a UFC fighter. Every client gave a testimonial, including a former Phoenix chief of police.

Three and four cameras of 6K raw, six months in production, six in post. The show intro, the episode promos and the client's own account of working with APEX all came out of the same run.

“He calls himself the architect, and that is exactly what he is.”— Merrill, Rouge & Wright

6 films · tap to play above

The work

Behind the scenes · photos

On set

Filming an interview in the Rouge & Wright courtyard
Two of the APEX crew laughing over the cinema camera
Aaron and Merrill on set with the Beyond Beauty slate
An operator low on the gimbal in the gym
A two-camera interview setup in the striped room
The Rouge & Wright TV Show slate

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