Foundation over Flex
A brand launch for a trainer who works with Olympic gold medalists, CEOs and NFL/MLB pros: one brand intro, a long-form episode, a run of reels and three client testimonials — from a handful of shoot days.
Now playing · The brand introOpen in a new tab ↗
Three themed shoots at a North Scottsdale gym and a sunrise photo session at Papago Park. Four-hour days, a single light for interviews, B-roll through the gym and the recovery room. Colton was new on camera; we coached him through it.
Everything on this page came out of those same days. The brand intro leads; the Foundation over Flex episode on physical imbalances and the testimonials keep the audience close; the reels carry the message month after month.
“You don't need to feel ready. You need to pick it up.”— From the WellJoy campaign
10 films · tap to play above
The work
Behind the scenes · photos
On set
Arizona · worldwide