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Moody Kids Apparel

Commercials and a 'mom cast' for a children's apparel brand — every tier of the model on one account.

Moody Kids ApparelPhoenix, Arizona2023 – 2024
Kids on a playground in Moody Kids apparel
Now playing · The playground filmOpen in a new tab ↗

The studio cut and the playground shoot of May 2024 are the campaign pieces, delivered with graphics and without. The Momcast is the ongoing piece: a two-part conversation filmed in October 2023, with seven reels cut out of it the following April.

One brand, one crew, every kind of piece a growing apparel label needs to stay in front of parents.

“A family-friendly children's apparel brand — and every level of the APEX pillars on one account.”— Aaron Daniels

5 films · tap to play above · links open in a new tab

The work

Instagram ↗BTS · InstagramBack at it

Behind the scenes · photos

On set

Bouncing light on the playground shoot
Filming the kids on the playground
Setting up on the basketball court
Following the bike shot

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